Our beliefs

Don’t be different just to be different. Be DIFFERENT to be BETTER…. Seth Godin

The story behind ANNUVA’s success


At ANNUVA Financial we are committed to maintaining the highest standards of integrity and professionalism in our relationship with you our client.

 At ANNUVA Financial we endeavor to know and understand your financial situation and provide you with only the highest quality information, services, and products available to help you reach your goals.

Want to learn more about us? Get the newsletter below!

ANNUVA Founder

Benjamin Borden

My name is Ben Borden, and I am the founding member of ANNUVA Financial. I help high-achieving professionals, entrepreneurs, business owners, and retirees in their 50’s and 60’s by providing financial and retirement advice throughout all of Virginia.

My goal and what drives me here at ANNUVA is to help my clients achieve their better retirement, to help them achieve their aspirations, to help them do the things they always dreamed of not only for them but for all those around them. 

In over 30 years in the financial industry, I have seen many stock market highs.  I have seen the lows. I navigated the internet craze of 1998 – 2000 and the subsequent 2002 market crash. I navigated the financial crisis of 2008 watching real estate and stock bubbles burst as no one had witnessed in their lifetime. Even now, witnessing the longest stock market bull run in our history. There is something to be said for experience.

A little bit more about ANNUVA & how we are DIFFERENT

There are a lot of decent financial professionals out there and most of them can do an ok job helping you budget, live within your means, and grow your money but very few can help you truly strategically leverage and optimally grow your wealth to make a truly meaningful change in your life. A True Wealth Transformation.

Our purpose here at ANNUVA is to be an advocate for our clients. To educate our clients to help them understand the importance of leveraging, investing, protecting, and planning. Our primary focus is wealth preservation and tax minimization through asset optimization.

Our fundamental belief is if you can avoid the stock market downturns and portfolio losses while minimizing or even eliminate taxes you can grow a great deal of wealth over your lifetime with extraordinarily little volatility and risk.

It is a hard journey to summit a mountain. It can be a bit daunting for even the most prepared. We see clients reach their mountain peak of retirement and think their journey is done. Many feel they have conquered the hardest part after reaching their peak. They have “made it.”

Very few realize that the hardest part of their journey lies ahead. Matter of fact, 75% of all injuries and deaths occur coming down the mountain. A mix of loose gravel, uneven ground, exhaustion, and the physical exertion of walking downhill all combine to make the descent a more treacherous journey than the climb.

This is our purpose at ANNUVA Financial. To guide and protect our clients on their journey down the mountain as they enjoy the best years of their life making sure their money lasts as long as they do, reducing or eliminating their tax liabilities, eliminating stock market losses and volatility, linking their returns to inflation while allowing them to leave a meaningful legacy to those they love most. Can we help you?

Interested? Let’s start a conversation